Build Customer-based Meta audience

👋 Hi there,

We're excited to introduce Build Customer-based Meta audience🎉.

With Papaya's Meta Pixel integration, you can build your own audiences to make your Meta advertising more powerful.

If you advertise on Meta (Facebook or Instagram), you have a Meta Dataset ID which you can use in Papaya to make your Meta ads more effective - it allows you to build audiences within the Meta platform based on customers using Papaya’s mobile order and pay solution.

The way it works is when you plug your Meta Dataset ID into your Papaya settings, Meta will be able to understand the customers who use Papaya's mobile ordering/payment web app, and then target those customers and similar customers later, on Meta.